NZ & Auckland Business Directory Listings for SEO

If you're a kiwi business looking to improve your local Google rankings, one of the simplest and most cost-effective SEO strategies is to list your business in relevant online directories. These listings—often referred to as citations—help build authority and trust with Google, particularly for local SEO.

You can choose directories simply by doing a Google search for “NZ business directories” and selecting those that are most prominent. You should also search for local directories such as “Auckland business directories” if you are in Auckland for example. Some directories offer a regional and or city category as part of the listing set up.

Should I use paid directory listings?

There is minimal benefit from a ranking perspective to pay for listings and we would normally only recommend that you list in free directories.

Industry Associations usually require a paid membership and offer a website listing as part of their service.

What listing information should I include?

Its very important that your listing information, particularly your address and phone number are accurate and are listed exactly as it is displayed on your website and in your Google Business Profile (formerly Google My Business) listing.

Refer to our article on how GMB listings work.

To maximise the value of your listings, ensure the following details are accurate and match what’s on your website and Google Business Profile:

• Business Name (must match your branding)
• Full Address (including postcode)
• Local Phone Number
• Website URL (linked, if allowed)
• Business description (include local keywords if possible)
• Operating hours
• Logo or images (where supported)

Keep a log of your listings

We recommend that you keep an updated log of your directory listings and details. This makes it a lot easier to manage and update listings should your details change.

List of NZ & Auckland business directories:

www.ibegin.com/directory/nz/new-zealand/auckland/

www.nzsbdirectory.co.nz/

www.finda.co.nz/

www.freebusinessdirectory.nz/

www.businessme.co.nz/

www.localmatters.co.nz/shop/businessdirectory.html

www.rosebankbusiness.co.nz/directory

www.localist.co.nz/

www.hotfrog.co.nz

www.zenbu.co.nz/

www.nzpages.co.nz

www.gopher.co.nz

www.zipleaf.co.nz

nz.biz.yelp.com/

How to identify local directory listing opportunities

Try using the search parameters below in Google search to identify directories and websites that list industry links and businesses by city:

• “city” inurl:directory
• “city” inurl:businesses
• “city” intitle:directory
• “industry” inurl:directory
• “industry” inurl:links
• “industry” intitle:directory

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